Near.Store, a hyperlocal eCommerce platform, recently announced tie-ups Near.Store has partnered with key FMCG players like Mondelez India, Marico, etc., to home deliver essentials. Near.store is focusing on getting products that are used frequently by consumers such as cooking oil, chocolates, and cookies. Other brands on the platform include Epigamia, Raw Pessary, and “and nothing else.”, a leading protein bar brand. It also has a host of local ready to eat snacks brands available online.
Near.Store currently facilitates delivery to more than 128 housing societies, across Mumbai.
Near.Store was initially only a plug and play hyperlocal platform. That enabled Kirana stores to go online without any friction or cognitive adaptation, by using an AI-driven dongle and software. Given the tough times and lockdown, Near.Store opened its platform to facilitate direct order from a consumer for multiple brands. The partnership with key players like Mondelez India, Marico, etc. Will enable retail consumers to order the products directly through Near.Store. Once a consumer places an order, the products are then delivered at the consumer’s doorsteps within 24-36 hours.
Speaking on the partnership, Mr. Sanjay Mishra, Chief Operating Officer- India Sales & Bangladesh Business, Marico Limited said, “As one of India’s leading consumer companies, we are committed to ensuring availability and easy access to essential food and grocery items to our consumers, especially in these challenging times. We are constantly innovating in terms of unique partnerships, direct to consumer channels, and alternative routes for last-mile delivery. Our partnership with Near.Store is one such move in that direction. This hyperlocal format is a great idea for our consumers. Who can conveniently place orders on the complete Saffola portfolio among others.”
Commenting on the tie-up, Garima Dikshit, Head of eCommerce, Mondelez India, said, “We know the role our products play in our consumers’ life, more so in these challenging times. As they look at their trusted brands like Cadbury, OREO, and Bournvita, as ways to indulge in or create eat experiences with their families. Hence we are ensuring our much-loved products are available where ever our consumer’s shop. The association with varied partners like Near.Store and many others are in line with these efforts.”
“With over 128 societies (and growing) across Mumbai in our network, it makes imminent sense for brands to partner with us for direct customer deliveries.”
– said Ashish Kumar, Founder, Near.store.
Near.store currently facilitates delivery at over 128 large housing societies in Mumbai. Giving access to a large customer base of more than 35,000 families. Also, to place an order, the society has to create a separate society micro-site on the Near.store site. This link can be share with building residents. And they can order essential products like Saffola Oil, Cadbury chocolates, OREO, Bournvita etc.
