Starting in September 2021, Kanisha Patel’s company, Kanishka Global Trading is one of the biggest textile trading marketplaces of the country.
Innovation and idea
During the COVID pandemic, Kanisha Patel was searching for a new business idea. At about the same time, her sister was delving on the ideas of export and import of bedding items. On consideration, Kanisha was sparked with the idea of importing and exporting great quality bedding that isn’t too expensive and caters to both the Indian and International market. Since her sister was keen to start this business in Australia, the seed for the global exchange of goods was thus sown. While conducting market research, Kanisha found this idea interesting and began designing and promoting her own textile and bedding designs. Kanisha takes pride in the fact that she managed to launch her business in the span of a month.
Education and background
Kanisha was pursuing a BBA but had to drop out because of her pregnancy. However, she says she does not believe that what she made was a bad decision. Today, she leads one of the most booming textile trade companies in India. She attributes her success partly to her Co-founder, Hetal Patel in Australia, who helped bootstrap the company financially. Kanisha also credits Hetal with being her mentor in the business industry.
Trade and Business
Currently, the company provides digital printed bedding in 300 cc satin cotton. The company also provides bedding sets and AC comforters. The company has also started corporate world trading and will be launching internationally through the Gujarat Textile Fair Trade in USA. They are also set to partner with an American Hotel Association for providing hotel-bedding sets. The company is based in Ahmedabad and caters to worldwide markets. They follow a B2C business model. In order to measure productivity, the company also tracks progress every day. Kanisha says that her company has a competitive advantage over others because of their great quality with low prices.
Larger goal
In the future, Kanisha says she aims to make her brand pan-India dominant, while also ensuring to maintain the same quality and price that her customers love. She believes in quality retention and also says that social media is a great tool for marketing brands- one that she is actively utilizing. In 10 years, she says she aims to make her company renowned worldwide and to have a huge and dominant world market. She is actively pursuing ways to become a home brand.
Employee satisfaction
Kanisha believes in ensuring that the employees are always happy and do not encounter any problems because of the company. She ensures that all employee-related problems and concerns are dealt with hassle-free. She says that two things that she seeks in employees are passion and passionateness. By providing work-from-home facilities and options for employees, Kanisha hopes to foster a more welcoming and inclusive office culture for her employees.
Obstacles crossed on race to success
Kanisha believes that all good things come after constant attempts and resilience to failure. She believes that in her journey as a business owner, she has faced and overcome many challenges. One of the biggest ones she mentions is selling products at exhibitions. Competing on par with several other brands at an exhibition may have initially stumbled Kanisha, but today, she is more confident than ever and has started to sell more than she ever has in exhibitions and conventions due to the expertise and skills she has cultivated over time.
Life outside work
Kanisha says she likes spending her time outside work by doing things she likes. On asked about characteristics and personality, she says she would rather be a multifaceted person who is skilled at many things than to be an expert at one thing. She says she considers herself to be a smart working person, especially in the business field and textile industry. On sharing about her passion for reading books that are mentally stimulating, she says that she really enjoyed the book ‘Rich Dad, Poor Dad‘ because it taught her to become a more conscientious investor. She says her biggest idol in business in Ratan Tata.
Kanisha says that mind peace is one of the most important things in today’s world.
“Whatever you do to achieve your desires and goals, your first goal should always be mental peace,”
says Kanisha
