“Our working philosophy focuses on empowering exceptionally skilled women who have a hard time exploring their full potential due to other commitments,” quotes Sujyothi N Prasad, Founder, and CEO, of Mystyle Communications.
MyStyle is one of the best content writing companies in Bangalore. It offers the ideal mix of experts to identify and implement the vision behind a business and create engaging content from it. Boosts the brand awareness the content contributes towards the growth of the business. The company offers content pieces for digital and print platforms.
Mystyle’s diverse content portfolio includes technical and creative content writing for various niches in B2B, B2C, and D2C industries. Be it a startup, a firm belonging to the SME segment, or an established business, their quality-assured, customer-centric content speaks volumes about their expertise in format diversity.
The team is highly spirited to keep up with the pace of the ever-changing trends across various platforms of communication and marketing. A mighty portion of every business is driven by impeccable content coupled with communication and Mystyle Communicationshas both the expertise and the experience to help companies out.
About the Founder:
When it comes to academics, Sujyothi mentions she was always an extrovert and a workaholic. She would never miss a summer camp during the school vacations. and when given the opportunity for an internship, she would gladly grab them as she loved learning and exploring her potential.
Sujyothi is known to have donned multiple hats for profiles where she got to interact with more people. She has worked as a VJ, RJ, Emcee, reporter, columnist, and writer at all times!
The idea for a business venture
Reminiscing and recalling the past, Sujyothi says it was when she was in the 7th grade that her poem first appeared in Deccan Herald and 25 years ago it was a real big deal! After that came to her second publication in a Mumbai-based magazine. Since then, she became a writer at heart and profession; hence her best bet was content when she decided to start her own venture.
While businesses often take months or years to come up with, Sujyothi came up with her revolutionary idea overnight. On losing her job as a work-from-home Operations Manager, she started to think of options that would allow her to be home with her toddler without missing out on exploring her skills and leveraging them to pursue her career path.
In the middle of the night, the idea finally struck her and she decided to take the leap. The content was her passion and writing, her innate ability. There on, was no looking back.
What makes Mystyle Communications unique
Talking about how her company stands out from others in the same sector, Sujyothi optimistically says, “We hear clients and delve deep into their business. Every requirement is unique just like the idea behind the business. We listen, understand, identify, ask, and only then the content curation begins.”
On addressing her competitors in the field, she says takes a positive outlook and says she believes that her company is its own competitor. The company aims at being better than the day before and wants to keep scaling in magnitude. To ensure better productivity and efficiency in the content delivery cycle, MyStyle has set a list of KRAs and KPIs to evaluate performance.“We have technology integration through content-related CRMs that help us with a seamless process of deliveries and sales,” she adds.
One of the biggest goals of the company is to make quality content easy, affordable, and accessible to every business. Their acquisition strategy is to keep all clients happy.
Till date, the company has collaborated with over 30 agencies for mutual give and take of business. This is mainly with Digital agencies, website designing agencies, brand consultants, and marketing consultants.
Life outside work
As a mother of two, Sujyothi says that every day is a rollercoaster. She is an integral part of various organizations, and that keeps her grounded and motivated. A unique concept that Sujyothi emphasizes is being an all-women organization. She looks forward to helping women on sabbaticals to discover their true potential and become financially independent.
