Early life of the revolutionary founder
Mrs. Rutu Sunil Sangani is the founder of Krushna Industrial Corporation. Sunil Sangani and Paresh Sangani are the Co-founders and partners of the company and are also integral to its daily activities. Mr. Sunil Sangani, the husband of Mrs. Rutu Sangani, has a master’s degree in Microbiology and Mr. Paresh Sangani (Elder brother of Mr. Sunil) leads the Business in its top management team. Both of them look after the management and hassle-free functioning of the company.
Rutu Sangani is a highly accomplished individual, with 2 degrees under her belt- a Bachelor of Science in Microbiology and a Diploma in Medical Laboratory technicians. Rutu says that she is drawn to and inspired by the idea of teamwork and has always felt she gravitate towards leadership positions, even in her school days. Her penchant for leadership and taking charge along with teamwork propelled her to found an innovative corporation in her adult life.
Business Innovation
Every business has a pivotal moment when they come up with the seed idea for their final and conceptualized outcome. For Rutu and her team, this pivotal moment was from her own need. Starting from humble beginnings, Rutu says her family was involved in domestic RO plant fitting works. Among other monetary activities like teaching and running an Amul preferred Outlet. However, Rutu mentions that because of poor services and supply without technical knowledge, other suppliers were not satisfying the customers. “We decide to capture this opportunity and decided to start the manufacturing of SS RO Plants, Mineral water plants and later we also decided to manufacture food processing plants and machineries,” says the founder, talking about the decision that catalyzed her business career and changed her life.
Future of the company
Talking about the company’s competitive advantage over similar companies in the sector, Rutu says,
“We owns technical knowledge about food processing and preservations as well as technical knowledge about machinery engineering and installations. Consequently, we own more then 100 installations all over India. One of our main differentiating factors is focusing on the smaller. And more minute things to ensure a better overall product experience. For example, we have a profoundly trained and experienced team of engineers for assembling, erection, and commissioning machines and lab setup. We are located in Rajkot, one of the best cities for manufacturing. Where we can produce the best quality parts of the machineries by robust Engineering services. Our head office is located in the city center of Rajkot and has a specialized and dedicated trial- workshop. Finally, we have good management skills for doing documentation and records to prove our abilities as export quality manufacturer.”
Rutu says that she believes “a satisfied customer is the best business strategy for all”. So the company works consistently for customer’s satisfaction. In the next ten years, she hopes to garner more customer satisfaction to be known as one of the best companies in the food processing industry. All this also helps in good networking and credibility. In terms of scaling, the company has a 10 times growth plotted on its roadmap for the next 5 years.
Current success and awards
The company expects a future capacity capable of generating an annual revenue of 25 Crores in two years. With an additional average of 250 projects, there is an additional prospect of having a surplus average of 10 lakhs in the next 5 years (i.e. up to 2027). Presently the company has a turnover of INR 2.5 crores.
The company was also awarded for Best Implementation of Management systems by SMMART Training and Consultancy services by the well-known trainer and mentor, Santosh Nair.
