Entrepreneur’s Journey
Rashi Tulsyan’s entrepreneurial journey is a reflection of passion, perseverance, and constant self-improvement. With a deep-rooted commitment to self-growth and a drive for success, she has proven that overcoming challenges and pursuing dreams is not only possible but also deeply rewarding.
Rashi’s academic foundation began at Lilavatibai Podar High School and continued at Mithibai College, where she developed a strong interest in the business world. Recognizing the importance of a solid educational background, she pursued an MBA in Finance from the MET Institute of Management, Bandra. She later furthered her studies with a Post-Graduation in Media and Entertainment Management from the Welingkar Institute of Management Development and Research. These academic achievements helped build a robust base for her future business ventures.
Alongside her academic pursuits, Rashi was actively involved in the Rotaract Club District 3140, where she honed leadership and community-building skills. This platform allowed her to explore social initiatives, and these experiences laid the foundation for the deep sense of responsibility and giving back that continues to fuel her professional journey.
Despite the academic success, Rashi faced multiple obstacles in her personal and professional life. Her career took a more corporate turn early on, where she held significant roles, including being an NAV Manager at Morgan Stanley, Marketing Executive at RBNL, Designer Relationship Manager at StyleCracker, and Online Marketing Manager. Yet, these corporate roles didn’t satisfy her true calling. Rashi had always nurtured a creative side, one that was eager to step into the entrepreneurial world.
However, the road to entrepreneurship was not easy. Rashi had to balance her career and family while still managing the mental and financial pressures of starting a new business. She ventured into various domains, from creating Bath Melts, an organic skincare brand, to experimenting with event planning and décor services. These early entrepreneurial experiments were challenging and often overwhelming. The lack of a clear path, resources, and experience made the journey quite daunting.
Despite her setbacks, Rashi’s innate resilience kept her moving forward, even when the going got tough. These early ventures provided her with insights into the intricacies of running a business, helping her understand what it truly takes to succeed and stay passionate. In hindsight, Rashi believes that her ability to keep learning from each failure helped her grow not just as an entrepreneur but as an individual.
Entrepreneurial Ventures:
As Rashi began to understand the challenges of entrepreneurship, her determination and vision remained unwavering. Her story is now a testament to how one can transform passion into a successful venture through resilience, creativity, and a commitment to delivering value. She is now at the helm of three businesses, each different in scope but united in their quest for quality, creativity, and customer satisfaction.
1. Artisan’s Bakehouse
One of the earliest ventures that truly resonated with Rashi’s heart was Artisan’s Bakehouse, a cloud kitchen that specializes in premium bakery and patisserie products. After several years of experimenting with baking as a hobby, Rashi decided to turn her passion into a business. The cloud kitchen model allowed her to keep the costs low while focusing on creating mouthwatering delicacies.
The business quickly gained traction, and Artisan’s Bakehouse became synonymous with premium, high-quality treats. Offering a wide range of products from cakes, cupcakes, and brownies to cookies, macarons, and granolas, Rashi made sure that every product met the highest standards. One of the standout aspects of the business is its customization. Rashi takes immense pride in designing personalized cakes for every occasion, be it weddings, birthdays, or corporate events. By offering such personalized services, Artisan’s Bakehouse ensures every celebration is sweeter.
However, the road to success was fraught with challenges. Balancing the demands of a cloud kitchen, ensuring consistency, maintaining quality, and meeting customers’ ever-changing preferences were just some of the obstacles Rashi had to overcome. She learned that ensuring customer satisfaction required constant communication, attention to detail, and a willingness to adapt to trends in the market.
Services: Custom cakes, cupcakes, macarons, brownies, cookies, and granolas.
Instagram: @artisansbakehouse
2. Artisan’s Gift Co.
Realizing that gifting is an integral part of celebrating life’s milestones, Rashi expanded her portfolio with
Artisan’s Gift Co., a luxury gifting solutions brand that curates unique hampers for weddings, corporate events, and festive occasions. Through this venture, Rashi was able to combine her creativity with her love for personalized, meaningful products.
Artisan’s Gift Co. takes a unique approach to luxury gifting. The hampers are not only luxurious, but they are also thoughtfully curated to make every recipient feel special. From gourmet chocolates and dry fruits to artisanal baked goods and handpicked gourmet snacks, each hamper is a blend of indulgence and sentiment. The hampers have become a hit with customers looking to send out something extraordinary and memorable to their loved ones or business partners.
The challenge with this business was sourcing high-quality products and ensuring timely deliveries, especially during peak seasons. But Rashi tackled these challenges with meticulous planning, strong supplier relationships, and ensuring every product was delivered with love and care.
Services: Curated hampers for weddings, corporate events, and festive gifting.
Instagram: @artisansgiftco
3. Luxe by Rashi Tulsyan
Rashi’s third venture, Luxe by Rashi Tulsyan, reflects her passion for high-end luxury. Luxe offers customers access to authentic, pre-owned branded products sourced from international markets, including the USA, Canada, UAE, UK, and the EU.
In a world dominated by expensive luxury goods, Rashi saw a gap in the market for high-end products that were affordable yet genuine. Luxe bridges this gap by offering pre-owned luxury items, including designer bags, watches, shoes, and more, at competitive prices, while ensuring their authenticity and quality.
This venture brought new challenges, particularly in sourcing these products, managing international logistics, and ensuring every item met the brand’s standards of excellence. Yet, Rashi’s love for luxury and her commitment to making quality products accessible helped her navigate these obstacles successfully.
Services: Sourcing pre-owned luxury branded goods from global markets.
Instagram: @luxebyrashitulsyan
Behind the Success:
While Rashi’s entrepreneurial journey has been marked by personal sacrifices and professional struggles, it is also a story of triumph and resilience. At the heart of her success lies the unwavering support of her husband, Sanchit Tulsyan, who has been by her side through every challenge. Sanchit’s encouragement and belief in Rashi’s abilities gave her the confidence to continue, even in the toughest of times.
Additionally, her daughter, Raisha, brings a sense of balance and joy into Rashi’s life. Despite the demands of her businesses, Rashi prioritizes her family, and her ability to juggle work and personal life is a testament to her time management skills and commitment to her loved ones.
Philosophy and Values:
Rashi’s approach to business and life is driven by the Greek concept of Meraki, which means putting your soul, creativity, and love into everything you do. This philosophy runs through every venture she leads and helps her create not just businesses, but lasting customer experiences. Rashi believes that entrepreneurship is not just about profits but about creating value and making a positive impact on the community.
Her ventures are built on strong principles of quality, creativity, and personalized customer service, making each customer interaction memorable and meaningful. Whether it’s through the perfect cake for a wedding or a luxury gift for a corporate event, Rashi strives to bring joy to her customers.
The Road Ahead:
As Rashi continues to expand her businesses, she remains committed to her core values and mission of delivering quality, creativity, and exceptional customer service. Her story proves that success in business is not just about financial gains but about the impact you have on people’s lives. Rashi’s journey is a true testament to the power of hard work, passion, and the importance of resilience in the face of challenges.
Rashi’s dreams are still evolving, and she continues to push boundaries to achieve more. Her dedication to growth, creativity, and her customers ensures that her ventures will continue to flourish, while her journey serves as an inspiration to aspiring entrepreneurs everywhere.
