From 18+ Years in Software to Building Technology That Solves Real Business Problems
Introduction
Some entrepreneurial journeys begin with a business idea. Others begin with years of experience, a growing desire to create something meaningful, and the courage to step beyond a comfortable career.
For Prritaa Virulkar, entrepreneurship was a decision to transform her experience in the software industry into something of her own.
After spending more than 18 years in the software industry, Prritaa decided to leave behind the security of a corporate career and pursue her dream of building a technology company. In 2019, she took that bold step and started her venture with no external funding and a team of just three passionate individuals.
Her philosophy was clear from the beginning: technology should solve real business problems and create measurable impact.
What began with website design and e-commerce development gradually evolved into a technology company offering end-to-end custom software solutions. Today, the organisation has grown to a team of 15+ professionals, serving clients across diverse industries.
Based in Pune, Maharashtra, Prritaa is now particularly focused on manufacturing hubs across India, helping automotive OEM suppliers and engineering MSMEs embrace digital transformation through practical Industry 4.0 solutions.
From a Long Corporate Career to a New Beginning
For more than 18 years, Prritaa worked in the software industry, building the knowledge and experience that would eventually become the foundation of her own venture.
At some point, she realised that she wanted to do more than work within an established organisation. She wanted to build something of her own.
Leaving behind the security of a corporate career was one of the most challenging decisions of her life. Yet, it was also the decision that opened the door to a completely new chapter.
In 2019, she took the leap. There was no external funding to depend on and no large team behind her. There was simply determination, experience, and a three-member team willing to build something together.
Starting Small and Learning Along the Way
The initial years were far from easy. Every project became an opportunity to learn. Every challenge pushed the team to evolve. And every satisfied client strengthened Prritaa’s belief that quality and integrity create long-term value.
The business initially focused on website design and e-commerce platforms. But as the team worked with businesses and understood their challenges more deeply, the vision began to evolve.
Prritaa realised that businesses needed technology that could understand workflows, automate operations, integrate with existing infrastructure, and create measurable business outcomes.
That realisation gradually transformed the company into a provider of comprehensive, customised software solutions.
Building Technology Around Real Business Problems
Today, Prritaa’s organisation provides end-to-end software solutions, including web and mobile application development for automating business workflows.
Instead of immediately proposing a standard product, the team first tries to understand the business. They study business challenges, shop-floor operations, existing processes, strategic objectives, operational requirements, and opportunities for automation.
Only after understanding these elements does the team design a solution. This consultative approach allows the company to develop custom, scalable software solutions that fit real business processes and can evolve as clients grow.
From Software Solutions to Industry 4.0
As the company evolved, Prritaa’s strategic focus increasingly moved towards India’s manufacturing sector.
Today, the organisation particularly targets automotive OEM suppliers and Tier-1 automotive component manufacturers, with a broader focus on engineering MSMEs and manufacturing hubs across India.
Prritaa’s team addresses manufacturing challenges through Industry 4.0 solutions focused on production visibility, quality management, traceability, machine monitoring, machine integration, process automation, and operational excellence.
The goal is to use technology to make businesses more productive, efficient, scalable, and sustainable.
A Milestone That Went Beyond Business
One of Prritaa’s proudest milestones has been the development and implementation of the digital platform for the School Quality Assessment and Assurance Framework (SQAAF) for the Goa State Board of Education.
SQAAF, developed by PARAKH-the National Assessment Centre under NCERT and inspired by the National Education Policy (NEP) 2020—aims to enhance the quality of school education through structured assessment and continuous improvement.
For Prritaa and her team, being entrusted with the digitisation of such an initiative was both an honour and a responsibility. The project demonstrated how digital solutions can contribute to education and support systems designed for continuous improvement.
Understanding the Client Before Building the Solution
Prritaa’s competitive strength lies in her consultative approach. Her team does not believe in forcing a standardised solution onto every business.
Instead, they begin by understanding the client: what the business is trying to achieve, what happens on the shop floor, where operational gaps exist, what challenges employees face, and how technology can improve the existing process.
Their deep understanding of manufacturing operations—including quality management, traceability, production monitoring, machine integration, and process automation-helps bridge the gap between technology and operational excellence.
The Boldest Decision: Starting Her Own Venture
When Prritaa looks back at her journey, one decision stands out above everything else: starting her own venture.
It required her to leave behind the predictability of corporate life and embrace the uncertainty of entrepreneurship. Starting with three people and no external funding meant that the early journey demanded patience, resilience, and a willingness to learn.
That small beginning eventually became a growing organisation with more than 15 professionals. The journey was built project by project, client by client, and lesson by lesson.
The Challenge of Sales and Marketing
One of the most challenging areas of Prritaa’s entrepreneurial journey has been sales and marketing.
Building a good technology solution is only one part of running a company. An entrepreneur must also communicate its value, reach the right customers, build relationships, and create sustainable business opportunities.
For Prritaa, this continues to be an area of learning and growth. Rather than viewing challenges as reasons to stop, she sees them as part of the entrepreneurial process.
Learning to Manage Time
Another obstacle she continues to work through is time management. Entrepreneurship often demands more than a conventional job, with clients, teams, business opportunities, strategic decisions, and long-term planning all requiring attention.
Prritaa continues to learn how to manage these different demands more effectively. That honesty reflects her approach to growth: keep learning rather than pretending to have all the answers.
Work-Life Balance Is About Being Present
Prritaa does not claim to have mastered the perfect work-life balance. She recognises that entrepreneurship can demand more than a regular job and that there are phases when work takes priority.
But she consciously makes time for her family and stays connected with friends. Her philosophy is simple: it is not about balancing everything equally every day-it is about being present wherever you are.
Her family has been her biggest support system throughout the entrepreneurial journey. Outside work, she prefers spending time at home.
Deep Expertise with a Broad Perspective
Prritaa believes that an entrepreneur needs both breadth and depth. She would prefer to be an expert in one area while having a good understanding of many others.
Running a business has taught her that entrepreneurs need to understand different aspects of an organisation. At the same time, people trust a business leader for the expertise they bring.
For Prritaa, that expertise lies in understanding business challenges and building technology solutions that solve them. She believes broad knowledge helps a person grow, while deep expertise creates real value and lasting impact.
Hard Work Meets Smart Work
Prritaa considers herself a mix of both hard-working and smart-working. Hard work gave her the courage to build a business from scratch, while smart work helped her scale it.
Her approach is to work with purpose, learn continuously, and keep searching for better ways to solve problems. For her, entrepreneurial success comes from finding the right balance between hard work and smart decisions.
Inspired by Entrepreneurs Who Built from Scratch
Prritaa does not have a single idol. Instead, she draws inspiration from entrepreneurs who have built something from the ground up with honesty, resilience, and perseverance.
Their stories remind her that sustainable success comes from consistency rather than shortcuts. Discipline, continuous learning, and a positive mindset continue to keep her moving forward.
A Vision to Scale Edhaas to ₹100 Crore
Prritaa’s ambition for the future is clear: to scale Edhaas to ₹100 crore.
Over the next 10 to 25 years, she wants to see herself among the top five women entrepreneurs in India.
Her larger goal is to build a globally respected technology company recognised for innovation, customer-centricity, and execution excellence. For Prritaa, the real measure of an organisation is the value it creates for customers, employees, and society.
Building Technology for India’s Digital Future
Prritaa’s mission is larger than building software. She wants to build technology that transforms businesses, empowers people, and contributes meaningfully to India’s digital future.
Her growing focus on manufacturing and Industry 4.0 reflects that mission. By helping manufacturing organisations digitise operations, automate processes, improve visibility, and make better decisions, she aims to contribute to the productivity and sustainable growth of India’s industrial ecosystem.
Success Is Not a Destination
For Prritaa, success is not a destination where an entrepreneur eventually arrives. Every milestone simply raises the bar for the next one.
Her journey has taught her that success is better measured through the impact you create, the trust you earn, and the lives you touch—not just numbers.
Her success mantra is simple: “Be consistent, keep learning, stay honest, and never give up.” Challenges are inevitable, but when an entrepreneur remains committed to her purpose and keeps moving forward, success becomes a by-product of her efforts.
Her Message to Young Entrepreneurs
Prritaa’s message to fellow startups and new entrepreneurs is short but powerful: Stay consistent. Never give up.
It is advice that reflects her own journey. She left a corporate career after more than 18 years, started without external funding, began with a team of three, and faced challenges in sales, marketing, and time management.
Yet she continued. She learned. She adapted. And she built.
From Three People to a Growing Technology Company
Prritaa Virulkar’s story is ultimately a story of courage, resilience, and purposeful technology.
She could have remained on the familiar path of a corporate career. Instead, she chose to create her own path.
In 2019, she started with three people and no external funding. The company moved from website and e-commerce development to customised software solutions and then towards Industry 4.0 technologies for India’s manufacturing sector.
The SQAAF digital platform became one of its proudest milestones, demonstrating the potential of technology to create impact beyond conventional business applications.
Today, with a growing team of more than 15 professionals, Prritaa continues to look ahead. Her ambition is to scale Edhaas to ₹100 crore, build a globally respected technology company, and establish herself among India’s top five women entrepreneurs.
But the most powerful part of her story is not the size of the ambition. It is the mindset behind it.
Start with what you have. Understand the problem. Build with purpose. Keep learning. Stay honest. And never give up.
Because Prritaa Virulkar’s journey proves one thing: She Didn’t Inherit a Business. She Built One.
