Nadeem is the founder & Chief Mentor of Hearty Mart, which is a chain of supermarkets in rural Gujarat. He is a management graduate who worked in advertising and media industry before turning entrepreneur in 2004. Since then he is actively involved as a mentor to his own company and to other startups.
Hearty Mart business model is a part of case study in prominent B-Schools like IIMA and MICA and research institutes like SPIESR. It became a global case study when the research paper which Nadeem co-authored with a professor friend, got published by ECCH. He is invited by B-Schools like IIMA, EDI, Nirma to deliver an interactive ‘My Story’ sessions with their students and aspiring entrepreneurs on a regular basis.
His entrepreneurial success story has been featured in leading business and general magazines and television channels like Forbes India, Fortune India, Open Magazine, NDTV, ANI News, CNBC Young Turks etc.