This is a venture of Handmade Bangles with philanthropic ideology.
If we think of spectacles 5 years back there was no brand in that space. Same was the story of men ethnic wear. But today we have Eye Nation, Titan for specs and Manyavar for men wear.
Indian Bangles form an important part of Indian Culture. But currently there are no brands in it. Middle and Upper class today not only look for brands but prefer one stop availability in places like mall as compared to local shops. Our idea is to bridge this gap.
While this is our key business perspective, our main usp is in why and how we deliver it.
Why Bangles?
Promoting Indian Tradition: Bangles are integral part of India and holds a special place. Through our initiative we want to promote Indian Bangle Tradition.
Key USP?
Women Financial Empowerment: 80% of our artisans and employees are Indian Women. We give them liberty to work from home so that they can manage home and still earn. Required training are also given so that even the naive can earn.
My Role:
I am the founder, director and ceo of the company. My key role is to strategize ensuring that all our initiatives are aligned to our values. Being a start-up I see all aspects currently from production, sales, training, marketing, expansion etc.