20th October 2022: Federal Bank’s Q2 results were a pre-Diwali light and sound show, with a strong performance across all parameters. The Bank’s marketing team is working on keeping the momentum going with their maximum marketing approach across all initiatives
The clear objective is of Serving भारत with India’s TrustTM . Given the expansion of the bank’s products, branch, and digital footprints, consumers will benefit from the rock-solid experience of the Federal Bank Team. The Bank’s Deposit and Remittance businesses are testimony to the strength of their client engagement across geographies.
M V S Murthy, Chief Marketing Officer, Federal Bank is quoted as “Federal Bank is ramping up its physical presence, visibility and our digital assets are enriching the Customer Experience which we wish to consistently build upon. With a young and rightly diverse workforce and confidence in many of our key business parameters, we believe that we will debut and strengthen our franchise in newer markets and customer segments.”
Maximum Marketing by Federal Bank
Federal Bank is sharpening its “maximum marketing” strategy by working across the states of Kolkata/Gujarat/Maharashtra/TN/Delhi and Punjab with an equal play of Radio, Print, Hoarding, and Digital in the media mix for this festive season.
Joy of Freedom – where it all began
Prior to Fed Fiesta Season 3, the Bank’s hugely successful ‘Joy of freedom’ campaign ran through August to September. The joy of Freedom was run across all key markets of the Bank across the country, with innovative initiatives like the seed of goodness deposit card, meet & greet program, freedom-themed MOGO and the ‘Welcome back home’ NRI campaign.
Expand East, Further West
With the Durgopujo, its Expand West and Go Further East Strategy has made a debut. The brand heightened its visibility, as enthusiastic customers ferried themselves across branded Uber cabs. Radio, print, influencer, and digital campaigns added to the surround quotient for audiences.
The Bank’s MOGO – Musical Logo, extended itself into the ethos of celebrations by donning The Durga puja theme.
West markets saw the Brand join the chorus of celebrations for Ganesh Chaturthi. The MOGO adopted itself here and got virally across the geography.
And Diwali celebrations have been in full swing with the Bank offering customers a high-interest rate on deposits at 7% and 7.5% for senior deposits respectively. The Diwali Mogo has also become a sensation at the bank.
Federal Bank (NSE: FEDERALBNK) is a leading Indian private sector bank with a network of around 1,323 banking outlets and 1,876 ATMs/Recyclers spread across the country. The Bank’s total business mix (deposits + advances) stood at ₹ 3.50 Lakh Crore as on 30 September 2022. The capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 13.84% as on 30th September 2022. Federal Bank has Representative Offices in Dubai and Abu Dhabi that serve as a nerve center for Non-Resident Indian customers in the UAE. The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance Tec-City (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well-defined vision for the future as a guidepost to its progress.
