Ahmedabad, India: Mixpanel, a powerful product analytics platform that anyone can use, trust, and afford, and Optiblack, a leading SaaS product consulting and development firm in India, have announced a strategic partnership to assist businesses in making sense of their data and user behavior in order to encourage user adoption.
Companies in Asia-Pacific can use Optiblack’s product consulting and development expertise to incorporate Mixpanel’s product analytics into their digital products as a result of this partnership, allowing them to quickly respond to questions about user behavior like:
- How is the product being used?
- What makes users come back repeatedly?
- Which features drive retention?
- Who are our power users?
- How are users interacting with a new product feature?
“We are thrilled to work with Mixpanel and offer their tried-and-true, user-friendly, and effective product analytics to our customers in India and across APAC. In order to advance software development and successfully build products that help retain customers, Optiblack is committed to forming the strongest partnerships with leading players in analytics, software development, and artificial intelligence that add value. Many SaaS businesses fail because they can’t keep customers or find a product-market fit. Vishal Rewari, Partner at Optiblack, stated, We will be able to help SaaS companies get visibility into data that helps them figure out if their users are engaged, whether they are converting, and what factors are impacting retention“. Through our partnership with Mixpanel, we will be able to assist SaaS companies.
Over the past few years, the adoption of product analytics has skyrocketed in APAC, with Indian businesses leading the charge. Mixpanel greatly benefits from having Vishal and the Optiblack team as strong and knowledgeable partners. His growth mindset and proficiency with our platform, I am confident, will greatly benefit our region’s clients. Edward Kong, Head of Channel & Alliances APAC, made the observation.
Vishal Rewari, formerly Head of Operations at Housing.com, founded Optiblack in 2022. Optiblack is currently assisting Shipyaari, Deloitte, FIQ, Petpooja, and FiveS in driving their SaaS growth and development as experts in designing, building, and optimizing digital products like websites and mobile applications.
About Mixpanel
Mixpanel makes it easier for businesses to quickly make decisions, measure what matters, and build better products with data. Teams can easily improve the user experience by analyzing how and why people engage, convert, and retain across devices in real-time with our powerful self-service product analytics solution.
Mixpanel is a leading product analytics software program company, currently supporting the sector solution of eighty million product queries each year. Powerful, flexible, and easy to use. Mixpanel allows teams to research from their consumer facts and innovate in an unexpected way on increasingly popular products.
Expedia, Uber, Ancestry, DocuSign, and Lemonade are among the more than 7,000 global businesses that Mixpanel serves. Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore in addition to its headquarters in San Francisco. Visit: for additional information. www.mixpanel.com.
About Optiblack
Digital product design, construction, and optimization are Optiblack’s specialties. For ambitious businesses making investments in growth and digital transformation, we develop websites, mobile apps, SaaS, and commerce solutions. That’s what we do by creating products that add value by combining insight, and creativity. And technology to find the sweet spot between what businesses need and what customers want. Some of the most well-known brands in the world rely on us to deliver. Please go to www.optiblack.com.
