In this success post, we are going to share the story of Dietrich Mateschitz, an Australian billionaire businessman and the co-owner of the canned energy drink brand ‘Red Bull.’ The idea of launching an energy drink in the European Market hits his mind during a business trip.
Dietrich likes the taste of the Thai Drink, which eventually became the formula for the ‘Red Bull.’ He co-founded the company in collaboration with the owner of the Thai Drink brand.
‘Red Bull’ turned out to be a cult in the market and subsequently expanded to the international market as well. On behalf of the ‘Red Book’. Dietrich has owned several sports teams and a few media outlets.
Moreover, ‘Red Bull’ has been dragged into a legal issue several times in the past. Additionally, Dietrich political views, which he exerts to influence some other new business areas, have made his company and some other ventures face repercussions. Because Dietrich is now one of the 100 richest people in the world.
Dietrich Mateschitz Childhood & Early Life
Dietrich Mateschitz was born on the 20th of May 1944, in Sankt Martin im Murztal, Styria, Austria, into a Croatian family; he took around 10 years to get a marketing degree from the Vienna University of Economics and Business.
Dietrich Mateschitz Career
Dietrich Mateschitz first job was at Unilever, where he marketed detergents. He then moved to Blendax, the German cosmetics company, which is now owned by the P&G. Dietrich Mateschitz job involved marketing of the Blendax brand of toothpaste, for which he had to travel frequently. On one such business trip to Thailand, he discovered a Thai Syrupy energy-boosting drink known as Krating Daeng, which cured his jet lag.
Dietrich liked the taste of the drink and decided to develop his own energy drink. Thus, he approached the owner of the Thai Drink brand, Chaleo Yoovidhya, suggesting a partnership. They sealed a deal to share around 49% of the company share each, while, on the other hand remaining 2% was supposed to be given to Yoovidhya’s son.
Dietrich Mateschitz thus launched his version of the canned energy-boosting drink, which is now widely popular as ‘Red Bull.’ Moreover, in its formative years, there was no existing market for energy drinks. But Dietrich Mateschitz tapped the opportunity to launch a one of a kind of product.
Dietrich Mateschitz Family & Personal Life
Dietrich parents were primary school teachers. They separated when he was young. Dietrich Mateschitz left his family when he was a teenager.
Dietrich Mateschitz lives in Fuschl Am See, Austria, and owns Laucala Island in Fiji. Which he had bought from the ‘Forbes’ family.
In the year 2013, Dietrich bought a custom made extreme submarine known by the name as DeepFlight Super Falcon. It was meant for his guest at his Laucala Island resort. He is a licensed pilot and owns a private jet airport and hangar. Exclusively for his collection of old planes which includes the Falcon 900. Piper Super Club jets, and the last ever ‘Douglas DC 6B’ to have been manufactured. His collection of old planes is called the ‘Flying Bulls. Apart from this, the Douglas DC – 6B, his collection also consists of the North American ‘B-25J Mitchell’, the Lockheed P-38 Lightning and more.
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