India’s iconic superstar Amitabh Bachchan is the first-ever Brand Ambassador of CoinDCX.
“Through this collaboration, we want to increase awareness around crypto and popularise crypto as an emerging asset class, along with conveying that we are always at the forefront when it comes to the safety of our users’ funds and being compliant with all the regulations,” stated a communication from the company.
Mr. Bachchan has always been way ahead of his time, whether it is in doing movies in the 1970s where he played characters who battled corruption and social injustice or making investment decisions, his personality perfectly resonates with our brand values, the statement further read.
Sumit Gupta, Co-founder, and CEO – CoinDCX said “We are honored to have Mr. Bachchan as our brand ambassador. Being a crypto investor himself and having launched his own NFT (non-fungible token) recently, Mr. Bachchan is well-versed in the crypto space. His knowledge will prove valuable in building trust and credibility amongst new users. We are certain that his association with CoinDCX will help bring greater visibility to the world of crypto and develop a strong brand recall for us.”
With the Shahensha of Bollywood joining hands, the company wants to reach out to a wider audience and educate the masses about crypto as an asset class.
