India, 22 December 2020: Petonic Infotech Pvt Ltd a professionally managed, fast-growing Indian consultancy Company, headquartered in New Delhi has pips consulting giants including Big 4 consulting firms like Ernst & Young (EY), KPMG, Deloitte and PwC to be appointed as the nodal agency by Integrated Livelihood Support Project (ILSP). But to promote brand ‘Hilans’ as a farmer-friendly initiative. That helps farmers to brand and market their products for better realization.
ILSP is a joint venture between Uttarakhand Gramya Vikas Samiti (UGVS). And the International Fund for Agricultural Development (IFAD), undertaking projects to be implemented in 44 blocks and 11 hill districts of Uttarakhand under the Department of Rural Development of the Government of Uttarakhand. ILSP has been formed with an intent to reduce poverty by enabling rural households to take up sustainable livelihood opportunities integrated with the wider economy.
Petonic Infotech Pvt Ltd is among the very few management consultancy firms in the country to have taken up a project of this scale which until now used to be the prerogative of multi-national consulting firms including the Big 4.
The mandate for Petonic is to provide comprehensive services to create brand awareness and adequate marketing strategies for products like pulses, spices, honey, sugar, tea, soaps, and other FMCG goods produced by the local farmers of the State. It also includes the provision of complete marketing collaterals and strategy. Such as the preparation of Business Plans, Pitch Decks, and the development of a comprehensive Financial Model for brand ‘Hilans’.
About Marketing and sales plan
The marketing and sales plan to provide by Petonic would encapsulate seven aspects. That including products, pricing, promotions, place, packaging, positioning, and people involved. It would also develop a comprehensive campaign including a series of advertisements for communication with the target audience.
In line with the capabilities of Petonic, the mandate also requires it to present detailed financial projections including a forecast of future revenues and expenditures of the project. That apart the company would also be instrumental in setting up a strong Distribution Channel including setting up of Internet/Franchising/Wholesaler-Retailer network and appointing of sales staff, Direct marketing and setting up of own stores.
Commenting on these developments, Mr. Yuvraj Bhardwaj, CEO at Petonic Infotech said “we are very happy and proud to collaborate with ILSP which gives us an opportunity to serve our farmers and help improve the livelihoods of communities that have the capability to develop and grow the best of the produce but lack support in marketing them and deriving best prices.”
Petonic would also require to develop cross-channel marketing by ensuring the brand’s exposure across social media platforms, mobile apps, websites, through email and word-of-mouth recommendations.
The choice of a professional consultancy like Petonic was a conscious decision. That would enable ILSP to leverage modern-age lean and efficient business management practices in the best interest of our farmer collectives. ILSP seeks to build upon this collaboration and dwell upon the Journey. But together telling the world what Hilans has to offer. A chance to give back to Mother Nature and her long-forgotten children.”
About Petonic Infotech
Petonic Infotech Pvt Ltd pips consulting is a professionally managed, fast-growing mid-sized Indian consultancy company. But with its corporate headquarters in New Delhi, India with a representative office in Dubai, UAE.
Petonic Infotech Pvt Ltd pips consulting works extensively. On providing consultancy and IT Projects of the Government including E-commerce, System Integration, Control Command Centre, Defense & Homeland Security segment in particular. Its business is primarily focused on consulting and designing business solutions, building IT infrastructure, multi-technology, multi-Location system integration coupled with Onsite Warranty & AMC services, implementation of turnkey projects on global basis for large PSUs. It also works as Enterprise System Integrators, providing Security & Surveillance Solutions and reselling of IT and Telecom Hardware & System Software.
I equipped the photonics team to deliver high-quality business valuations. As well as sophisticated and user-friendly financial models backed by its vast exposure. And experience in performing business valuations and designing and building financial models for multinational companies. Its methodologies, collaborative approach and on the ground experience have proven to generate sustainable solutions for its clients.
About Uttarakhand Gramya Vikas Samiti (UGVS)
Uttarakhand Gramya Vikas Samiti (UGVS), registered in 2004 under The Societies Registration Act 1860is a public society. But promoted by the Department of Rural Development, Government of Uttarakhand for the execution of livelihood projects. The society involves first in the execution of the Uttarakhand Livelihood Improvement Project for Himalayas (ULIPH) (2004-2012). And on the same lines has undertaken the execution of the Integrated Livelihood Support Project (ILSP).
The Chief Secretary of the Government of Uttarakhand is the Chairman of the UGVS General Body. Additional Chief Secretary/ Principal Secretary/ Commissioner Forest and Rural Development (FRDC), Government of Uttarakhand is the Chairman. And the Secretary – Rural Development of the Government of Uttarakhand is the Vice-Chairman of Uttarakhand Gramya Vikas Samiti Management Committee.
Dr. Ahmed Iqbal, Additional Project Director of Uttarakhand Gramya Vikas Samiti (UGVS), a Project Management Unit set up by the Government of Uttarakhand. The support of the IFAD-funded Integrated Livelihood Support Project (ILSP). And summarizes the vision of the State for ensuring livelihood and food security to farmers of hill districts. “The brand, Hilans is symbolic of the soaring aspirations of young, resilient farmers of Uttarakhand seeking. Because to empower the consumers by bringing fresh, natural, and healthy choices directly to their homes.
About IFAD
International Fund for Agricultural Development (IFAD) establish in 1977 as the 13th generalized agency of the United Nations Organisation. IFAD works towards the eradication of rural poverty and hunger. It gives low-interest loans and grants to emerging countries. At present, IFAD has 172 member countries. India is a founding member of IFAD.
India is among the biggest donor as far as both monetary help. But corporate strategy commitment as an individual country to IFAD’s Executive Board.
IFAD has been working in India for over 30 years. Currently, its key opportunities program is completely in line up with the administration’s strategy structure for multiplying ranchers’ livelihoods in genuine terms 2022.
IFAD works at the grassroots level, focusing on the least fortunate minor farmers, ladies, youth, landless individuals, tribal networks, and scheduled castes. Its undertakings have reliably handled auxiliary issues. Such as socio-cultural avoidance, absence of admittance to regular assets, rural and quality public administrations, just as market asymmetry. And feeble bargaining power of smallholder producers.
