Millions of people have suffered tragic losses due to the pandemic. People were willing to spend any amount on medications and injections in the hope of saving their loved ones.
During these challenging circumstances, medicines were sold on the black market. And it was it is daunting to watch people commit the horrendous crime of hoarding medications. The scenes that unfurled during the pandemic made everyone pray that such a situation never happens again.
One more lesson learned during the pandemic was the need for a uniform distribution system of medicines in which all citizens have access to medication with no barriers.
Helping in this battle, Sunil Tripathy created “1Tab”, a platform where customers can get medicines 24/7 with attractive offers and discounts. The venture provides pharmaceuticals at the doorstep, which are safely packed and sanitized. They also have the feature of contactless delivery.
1 Tab
1Tab is a digital healthcare portal that provides doorstep delivery of OTC drugs, prescription medicines, healthcare devices, Ayurvedic and homeopathic medicines, and other healthcare needs with attractive discounts. Users may immediately submit prescriptions or search for medications and other health goods.
They give same-day delivery in Delhi NCR while focusing on rapid delivery of drugs across India. They provide a comprehensive selection of medicines and health needs for men, women, and babies through 1Tab from well-known brands such as Johnson & Johnson, GSK, Reckitt Benckiser, Himalaya, and others. Headquartered in Noida, Uttar Pradesh, the company will soon offer a monthly subscription service with home-delivery of medicines. Where prescription refills will be automatically sent to consumers on the specified date. In addition, they are working round the clock to add a panel of healthcare specialists to make medical consultations, health insurance, and lab testing as painless as possible for users. Their primary target audience consists of people of age ranging from 23-45.
How 1Tab is revolutionizing the medicine market
They operate on a marketplace business model. When customers order medication, they acquire it from the local pharmacy and provide it to the patient as fast as possible. Prescriptions are a must for drugs that are prohibited and closely regulated by the government. After an in-house pharmacist checks the prescription for validity, the medications are supplied. To maintain the legitimacy and quality of their drugs, they ensure that they are kept at a specific temperature and under strict storage conditions.
They assure that all health goods and medicines are 100 percent credible by procuring from verified and licensed pharmacies, reducing the possibility of fraudulent drugs. They consistently keep watch of the expiry date of the items since the safety. And the health of the consumers is their top priority. All medicines provided to clients have an expiry date of at least 6-12 months. Ensuring that they obtain new and high-quality medications. They have also incorporated fast and secured payment options such as online payments, net banking, and cash on delivery. As well as easy returns and a rapid refund procedure.
Marketing strategies
There is a marketing team within the company that works on strategies that engage users. They actively generate engaging content to connect with the users through social media posts, stories, live sessions, IGTV videos, and reels. In addition, they continue to add content to the website that assists users in becoming more knowledgeable about health issues. They obtain the majority of our revenue through Facebook and Google advertisements. Additionally, they continue to collaborate with firms like as PhonePe, Clove Dental, Fortis, ICICI, and other banks to acquire awareness. And provide a diverse selection of discounts to the audience. The clients are also contacted based on their website behavior.
They have always focused on raising awareness about the significance of nutrition and immunity as part of their mission to make India healthy. As a result, immune boosters and nutritional supplements are their best-selling items.
Man behind 1Tab
Sunil Tripathy is the man behind affordable access of medicines to happy customers. When corporate case studies were taught throughout the MBA. Sunil was always interested in facing similar problems himself one day, not as an employee but as an entrepreneur. While the other candidates were busy honing their talents to get hired by one of the finest firms, Sunil always dreamed of starting his own. Sunil was enthralled by the business stories and case studies he encountered while pursuing his MBA. He chose to establish his own business at this point. Sunil noticed that working professionals could not care for their health since they were constantly bogged down with a corporate job.
It became difficult for them to manage their own and their family’s health, so he decided to start a corporation that will deliver medicines to their doorstep on the same day. Assisting professionals and others in managing the health of their parents, mainly when they are away from their families in another city. He spent a year creating 1 Tab, from thinking about the idea to making it a successful reality. When asked if he considers himself successful, he believes that he is still in the early stages. And that even the slightest achievements give him a sense of accomplishment.
The health of their parents, mainly when they are away from their families in another city. He spent a year creating 1Tab, from thinking about the idea to making it a successful reality. When asked if he considers himself successful, he believes that he is still in the early stages. And that even the slightest achievements give him a sense of accomplishment.
Try and Fail!
Marketing, technology, product, analytics, Human resources, and Design are among the several teams of 1Tab. They use a “Try and Fail” approach. Every day, they come up with a fresh, unique, and innovative idea and work on it. In the process, they either succeed or fail. However, that effort of trying something new and learning from it makes Tripathy feel like 1Tab is expanding every day, thanks to the dedication of the whole 1Tab family.
It’s fine to celebrate success, but it is more important to heed the lessons of failure.
Since the starting of his entrepreneurial journey, he has been giving the very same advice to upcoming entrepreneurs. And underlining that an entrepreneur should never be scared of failures.
You’ll never know if you’ll succeed or fail unless you give it a go! But if you try and fail, you will never regret it, says Tripathy, who also looks up to Binny Bansal, the founder of Flipkart.
Family is the priority.
