A Multifaceted Journey of Passion and Purpose
Some journeys follow a straight line, while others weave through diverse landscapes of talent, ambition, and spirituality. Sanjana Desai’s path is one of the latter—a journey marked by versatility, resilience, and a deep sense of purpose. A Chartered Accountant, entrepreneur, dancer, and spiritual seeker, she is a woman who seamlessly integrates analytical precision with creative expression and mindful living. Her story is an inspiring example of balancing professional success with personal growth, all while staying rooted in values that transcend conventional measures of success.
Raised by a mother who continues to be her greatest pillar of support, Sanjana learned early on the importance of dedication, hard work, and gratitude. Whether excelling in finance, launching her fragrance brand, CICCIO Perfumes, expressing herself through dance, or practicing spirituality through Reiki and Vipassana, she has built a life around growth—both professionally and personally. Her journey reflects the profound belief that success isn’t just about what you achieve, but how you achieve it, with balance and purpose.
From Numbers to Niche Luxury: Building CICCIO Perfumes
Sanjana’s professional foundation was laid in the world of finance, a field that requires discipline, analytical thinking, and strategic planning. After qualifying as a Chartered Accountant, she spent seven years mastering corporate finance, auditing, and business operations. Her work in finance equipped her with a robust understanding of how businesses function at their core, and it instilled in her an unyielding work ethic.
However, her entrepreneurial spirit soon pulled her in a new direction. Despite excelling in the financial world, Sanjana longed to create something more dynamic and creatively fulfilling. In 2024, she took a leap of faith and became a key player in the launch of CICCIO Perfumes, a luxury fragrance brand that blends art with business. In this new role, she was able to combine her sharp business acumen with her appreciation for artistry.
Under her leadership, CICCIO Perfumes has quickly grown into a prominent name in the fragrance industry. With a remarkable turnover of ₹5 crores, the brand has captured the attention of fragrance enthusiasts seeking high-quality, niche perfumes that tell a story. Sanjana’s ability to balance the intricacies of business management with the creative aspects of fragrance design has been instrumental in CICCIO’s success. One of the brand’s major milestones was its successful launch on Quick Commerce platforms, which has helped reach a broader audience without sacrificing the brand’s luxurious image.
For Sanjana, the success of CICCIO is not measured merely by its financial growth, but by the impact it has on its customers. She believes that fragrance is a personal form of expression, and CICCIO Perfumes aims to offer customers more than just a product—it’s about crafting an experience of elegance, individuality, and self-expression through scent.
Beyond Business: The Artist and Spiritual Seeker
While business has been her primary focus in recent years, dance has always been an integral part of Sanjana’s life. Dance is not merely a hobby for her, but a form of artistic expression and personal empowerment. Over the years, Sanjana has not only performed but also taught dance, earning several certificates and accolades along the way. Through her teaching, she inspires others to embrace movement as a means of creative freedom.
Her passion for dance goes beyond performance; it is a gateway to personal expression and transformation. By sharing her love for dance online, Sanjana continues to reach a wider audience, showing that creativity and movement can be powerful tools for self-discovery and emotional release. In many ways, dance for Sanjana is a reflection of her multifaceted identity—a blend of discipline, creativity, and passion that fuels her desire to explore new horizons.
Parallel to her creative pursuits, Sanjana has also deepened her spiritual practice. As a Reiki Master and Vipassana practitioner, she has embarked on a journey of self-awareness and energy healing. Reiki, a form of energy healing, and Vipassana, a meditation practice that focuses on self-awareness and mindfulness, have been pivotal in grounding Sanjana. These spiritual practices allow her to maintain clarity, focus, and inner peace, helping her navigate the highs and lows of both her personal and professional life.
Her spirituality is not just an individual pursuit but a way of life that permeates all her endeavors. Whether in business, dance, or daily interactions, Sanjana strives to embody mindfulness, compassion, and balance. These qualities are the bedrock of her approach to life and work, ensuring that she remains centered despite the demands of entrepreneurship and personal growth.
Creating Impact: Giving Back to Society
Sanjana’s belief in success extends beyond personal achievement—it is also about contributing to the well-being of others. She actively creates employment opportunities through the growth of CICCIO Perfumes, empowering individuals and providing them with meaningful work. As a woman entrepreneur in a competitive industry, Sanjana serves as a role model for aspiring businesswomen, demonstrating that with passion, resilience, and determination, it is possible to carve out a space in any field.
Sanjana also dedicates a significant portion of her time to giving back to society. As an active member of the Rotary Club, she participates in various charitable events, exhibitions, and community welfare initiatives. Her involvement with the club allows her to contribute to causes she deeply cares about, whether it is helping those in need or supporting environmental and social initiatives.
Her charitable work doesn’t stop there. Sanjana is also dedicated to religious and social causes, such as feeding cows and supporting local initiatives. One of her most beloved contributions is a free ice cream van she operates every summer, delivering ice cream to underprivileged children. This initiative, while simple, brings joy to many children during the sweltering summer months and provides them with a moment of happiness that they may otherwise not experience.
For Sanjana, giving back is an essential part of her success story. It is about creating a positive impact in the world and uplifting others as she rises. Her commitment to making a difference extends not just through her business ventures but also through her active participation in community and social welfare activities.
Message to Women Everywhere
Through her journey, Sanjana Desai sends a powerful message to women everywhere: Never settle for less. You are greater than anything that can happen to you. Believe in yourself, rise above challenges, and create the life you deserve! Her story is a reminder that success is not defined by a single achievement but by the integration of different passions and pursuits. Whether it is excelling in the corporate world, launching a business, expressing creativity through dance, or seeking inner peace through spirituality, women have the power to shape their own paths and live life on their own terms.
Sanjana’s journey proves that women can truly have it all—balance in career, creativity, spirituality, and personal fulfillment. She is a living testament to the fact that success is not confined to a specific mold. It is about embracing the fullness of who you are, staying true to your values, and using your talents to make a positive impact on the world.
Conclusion
Sanjana Desai’s life exemplifies the power of multifaceted success. As a Chartered Accountant turned entrepreneur, a dancer, and a spiritual seeker, she is proof that passion and purpose can coexist. Whether navigating the world of finance or the art of perfume creation, her journey is a fusion of intellect, creativity, and compassion. Sanjana’s dedication to personal and professional growth, her commitment to giving back to society, and her pursuit of a balanced and fulfilling life inspire others to follow their own diverse paths to success. Through her story, she teaches us that life is not about choosing one direction but about embracing all the possibilities that make us whole.
Connect with Sanjana Desai
Website: https://ciccio.in/
Follow her:
Instagram: https://www.instagram.com/ciccio.in/
LinkedIn: https://www.linkedin.com/in/ca-sanjana-desai-4777a4191/
