SoapTown, founded by visionary entrepreneur Disha Thakar in 2020, has emerged as a leading brand in the realm of handmade personal care products. With an unwavering commitment to providing consumers with exceptional quality and all-natural offerings, SoapTown has carved a niche for itself in the market. The brand quickly gained popularity among customers who were seeking natural alternatives to commercial soap products.
In the early days of SoapTown, Disha and her team started with a small collection of handmade soaps made from natural ingredients. They conducted extensive research and experimented with different formulations to create products that were not only effective but also gentle on the skin and environmentally friendly. They gathered feedback from family and friends, refining their formulations to ensure the highest quality.
Education
Disha’s highest education is a Bachelor’s degree in Media, Graphics, and Animation from a reputed college in Ahmedabad. She also received recognition for her outstanding academic performance and was awarded the “Gold Medal” during her final year. She is still pursuing her Master’s degree in Information Technology.
The idea for starting SoapTown came to Disha through her personal passion for natural skincare and personal care products. She noticed a growing demand for organic, handmade products in the market, as people became more conscious of the ingredients they used on their bodies and the environmental impact of mass-produced cosmetics. Inspired by her own experiences and market trends, Disha saw an opportunity to turn her passion into a business venture.
About SoapTown
SoapTown is based in Ahmedabad, Gujarat, India, and targets customers throughout India. The brand aims to provide high-quality, natural, and organic personal care products that are ethically sourced and produced in an eco-friendly manner. SoapTown strives to educate customers about the benefits of using natural and organic products while making a positive impact on their lives and the environment.
To measure productivity, SoapTown utilizes various tools and processes such as time tracking, production targets, sales, and revenue analysis, customer feedback and reviews, quality control, inventory management, and cost analysis. These methods help them optimize their operations and ensure high-quality products.
SoapTown’s main competitors include established brands like Mama Earth, Khadi Natural, and Bon Organic. However, the brand distinguishes itself through unique handmade products, natural and organic ingredients, exceptional product quality, strong customer relationships, and attractive packaging and presentation.
SoapTown offers a range of products, including:
- Soaps: They offer glycerine soaps, goat milk soaps, and cold process soaps, all made with natural ingredients and free from harsh chemicals.
- Body Wash: Their body wash products are formulated with gentle cleansers and nourishing ingredients to cleanse and moisturize the skin.
- Shampoo: SoapTown’s shampoos are crafted with natural ingredients to cleanse and nourish the hair without stripping away its natural oils.
- Face Wash: Their face wash products are gentle on the skin, and formulated to remove impurities without causing dryness or irritation.
- Bath Salts: SoapTown’s bath salts are made with mineral-rich salts and essential oils to provide a relaxing and rejuvenating bathing experience.
- Perfumes: They offer a range of natural perfumes made from botanical extracts and essential oils, providing a subtle and long-lasting fragrance.
- Hair Care Products: SoapTown also offers hair oil, hair creams, and conditioners made with natural ingredients to promote healthy and nourished hair.
SoapTown is based in Ahmedabad, Gujarat, India, and its geographical target area is Pan India. They sell their products through various channels, including their own e-commerce website, and online marketplaces like Flipkart, Meesho, Amazon, JioMart, Meolla, and physical retail stores. They also participate in local craft fairs and collaborate with other retailers to expand their reach.
The revenue model of SoapTown includes direct sales through their website, selling products on online marketplaces, offering subscription services for recurring deliveries
Vision
The larger goal or vision of SoapTown is to provide high-quality, natural, and organic personal care products while maintaining transparency, honesty, and community involvement. SoapTown aspires to expand its customer base, increase market share, and reach new markets, including international markets, over the next 10 years.
SoapTown employs various strategies for social media marketing, including defining a target audience, maintaining an online presence and e-commerce platform, content marketing, influencer collaborations, and customer reviews and testimonials.
Disha Thakar started SoapTown with her own savings. To maintain a work-life balance, she prioritizes and sets boundaries, establishes a routine, delegates tasks, seeks support, practices effective time management, carves out quality family time, nurtures her social life, and practices self-care. It’s impressive that she has been recognized for her efforts and received the “Mompreneur Award” from Vyapaarjagat in 2023.
Disha Thakar believes that being an expert at one thing has advantages such as mastery and depth, specialization and focus, and the potential for impact and influence.
For Disha, success as a working woman is measured by achieving a healthy work-life balance, financial stability and growth, personal fulfillment, and the achievement of business goals and milestones.
