I am Ekta Jain, an entrepreneur and fashion business owner, leading multiple fashion brands under Flavia Creation. My brands include LabelFlavia.com, specializing in co-ord sets, night suits, dresses, and women’s shirts; PlusSizeByFlavia.com, dedicated to plus-size ethnic wear like Kurtis; and LuxeByFlavia.com, offering sarees and handbags. Beyond fashion, my mission is to empower uneducated women by providing them with opportunities to earn and support their families. We create handbags using fabric waste from our garment production, ensuring sustainability while promoting women’s financial independence.
Flavia Creation encompasses several brands, including Label Flavia, LuxeByFlavia, PlusSizeByFlavia, and Label Fushia. We are working towards consolidating all our brands under one unified platform while expanding into kids’ wear, jewelry, and home decor. Additionally, we are preparing to launch international websites to extend our global reach.
Currently, I operate a Label Flavia retail store in Patna, with another store opening in Mumbai by mid-March. Our goal is to establish 50 franchise stores in the next three years. With a strong business vision, we aim to launch an IPO worth ?100 crore by 2029. We have already achieved ?24 crore in revenue this year, targeting ?35 crore next year and ?50 crore the following year. Our brand ranks among the top 10 for co-ord sets on Myntra and top 5 in Jaipur for the same category.
My journey started humbly, from a small room and a ?12,000 salary, selling fashion products on various marketplaces. Balancing motherhood, household responsibilities, and business was challenging, especially with my six-month-old daughter. However, with perseverance, my family’s support, and my husband’s motivation, I grew my business step by step. Today, I stand as a successful businesswoman, dedicated to expanding Flavia Creation while inspiring others to pursue their entrepreneurial dreams.
Services and Products
Flavia Creation offers a diverse range of fashion products and services:
Co-Ord Sets & Western Wear: Available under Label Flavia, featuring stylish co-ord sets, night suits, dresses, and women’s shirts.
Plus-Size Ethnic Wear: Offered through PlusSizeByFlavia, including kurtis and ethnic outfits tailored for plus-size women.
Sarees & Handbags: LuxeByFlavia provides premium sarees and handbags made from upcycled fabric waste.
Upcoming Categories: Kidswear, jewelry, and home decor.
Retail & E-commerce Presence: Customers can shop our collections online at our dedicated websites or visit our retail stores.
Sustainable Fashion Initiative: Upcycling fabric waste into handbags, providing income opportunities for underprivileged women.
International Expansion: Plans to launch global e-commerce websites.
Educational Background and Early Challenges
I completed B.Com, a Company Secretary (CS) degree, and LLB from Rajasthan University. My education was filled with challenges and determination. During my final year of LLB, I was pregnant, which made attending exams extremely difficult. Despite facing health issues, household responsibilities, and my mother-in-law’s eye operation, I stayed committed to my studies. This experience taught me perseverance and time management, shaping me into the entrepreneur I am today.
The Birth of Entrepreneurship
The idea of starting my own business came when I was working at Veto Switchgears and Cables Limited. After my maternity leave, I rejoined work when my daughter was just six months old. Managing a full-time job became difficult, so I switched to a part-time role, but it wasn’t financially sustainable.
Realizing the need for financial independence while being there for my child, I started researching online businesses. Using my savings, I began selling fashion products on marketplaces. Within six months, my business gained stability, allowing me to quit my job and focus entirely on my brand. This decision changed my life and led me to build a successful fashion enterprise.
Business Expansion and Achievements
Flavia Creation is headquartered in Jaipur, Rajasthan, India. Our business primarily caters to customers across India through our online platforms and retail stores. We are also expanding our presence with franchise stores in multiple cities and have plans to launch international websites to reach a global audience.
Our competitive strengths include:
Wide Range of Fashion Categories: From western wear to ethnic wear and accessories.
Sustainability & Women Empowerment: Employment for underprivileged women through upcycled handbags.
Strong Market Presence: Among the top 10 for co-ord sets on Myntra and top 5 in Jaipur.
Growing Offline & Online Presence: Multiple e-commerce websites and physical stores.
Visionary Growth Plan: Expanding to 50 franchise stores and a ?100 crore IPO by 2029.
Overcoming Challenges
Balancing motherhood, career, and business was my biggest challenge. Initially, I had to learn everything from scratch, managing sales, marketing, and logistics. The emotional stress, financial pressure, and physical exhaustion were overwhelming, but I persevered with my family’s support. Over time, my business grew, allowing me to delegate tasks and focus on expansion.
Recognitions and Awards
Silver Trophy by Flipkart (2021)
Gold Trophy by Flipkart (2018)
Flipkart Trophy as a Gold Seller (2022)
Amazon Trophy as Best Seller
Best Entrepreneur Customer by Indian Overseas Bank (2020)
Invited by the BJP team to give suggestions before elections in 2024
Balancing Work and Family
To manage my responsibilities efficiently, I have built a strong support system at home and in business. I have appointed staff for household tasks and expanded my business team, allowing me to balance work and personal life effectively.
Vision for the Future
In the next 10 years, I envision Flavia Creation as a globally recognized fashion and lifestyle brand with hundreds of franchise stores. Personally, I aspire to be a role model for aspiring entrepreneurs, encouraging women to pursue their dreams. In 25 years, I hope to have launched a ?100 crore IPO and continue making a meaningful impact through women’s empowerment initiatives.
Advice for Young Entrepreneurs
My advice to young entrepreneurs is to never give up. Success doesn’t come overnight, but perseverance and smart decision-making will help you achieve your goals. Gender should never be a limitation – believe in yourself, embrace challenges, and keep pushing forward.
Final Thoughts
Entrepreneurship is not just about business – it’s about personal growth and resilience. No matter where you start, if you stay determined, you can build something meaningful. My journey has been filled with struggles, but it has also been incredibly rewarding. I hope to inspire and support other entrepreneurs in their path to success.
Wow so inspiring 😇👏🏻