Kena Vyas, a Virgo with a shy demeanor, was always drawn to the world of art. Born with an innate creativity, her love for the visual arts led her to graduate from the Fine Arts Faculty in Dholka after completing her 12th grade. She developed a reputation for being hardworking, ambitious, and deeply dedicated to perfection. Known for her meticulous attention to detail and punctuality, Kena approached every task with the utmost focus and precision.
Her career journey began in the graphic design field, where she honed her skills in all aspects of design and production. As a graphic designer, she worked tirelessly to showcase her diverse talents, gaining experience in creating logos, brochures, corporate profiles, and more. Little did she know, this early career would be the foundation for something much bigger, something that would combine both her passion for creativity and her desire to make a mark on the world.
The Big Leap: Co-Founding CK Design
Kena’s career took a significant turn when she and her husband co-founded their own brand, CK Design. This venture marked a transformative moment in her life, allowing her to explore her passion for unique and customized designs, especially in the realm of gifts. CK Design wasn’t just a business; it was an opportunity to bring her creative vision to life. It was through this entrepreneurial journey that Kena discovered her love for crafting personalized gifts – something that would eventually lead to the launch of her new project, The Gift – Customise Emotions.
With The Gift, Kena set out to blend creativity and emotion, offering personalized gifts that carried special meaning for her customers. Each product was an expression of love, care, and sentiment, transforming ordinary items into memorable keepsakes. As the brand grew, Kena’s vision of creating customized gifting experiences began to take shape, and The Gift became an integral part of CK Design’s journey.
The Challenges: Overcoming Obstacles
No entrepreneurial journey is without its hurdles, and Kena’s story is no exception. When she and her husband first began their venture, they faced significant challenges. One of the biggest obstacles was the lack of necessary machinery and products to get started. But with the support of a relative, they managed to invest in the equipment they needed to turn their dream into reality.
Yet, their challenges didn’t end there. Despite having the tools and equipment, they found themselves struggling to secure orders. For months, there were no inquiries or requests. Instead of giving up, Kena and her husband took matters into their own hands. They started creating their own sample designs and showcasing them on WhatsApp. Slowly, they landed their very first order – just a single piece. This was the breakthrough they had been waiting for. That first order led to small batch requests, and gradually, the orders began to grow.
In the world of business, pricing and manpower are constant challenges, and they were no different for CK Design and The Gift. However, the team never gave up. They closely monitored market trends, adjusted their strategies, and continued working tirelessly to meet their clients’ needs. Over time, their perseverance paid off, and CK Design and The Gift became well-known brands, not only in Ahmedabad but also internationally.
Proud Achievements: From Small Orders to Big Success
As Kena and her husband navigated the ups and downs of entrepreneurship, they found great joy in the achievements that came with their hard work. Every step of their journey was a testament to their dedication to customer satisfaction. Whether it was a small order or a large bulk project, each task was seen as an opportunity to showcase their passion for excellence.
One of their proudest achievements was the successful printing and customization of 500 mugs, all of which were delivered within just 24 hours. It was a massive undertaking, but the team rose to the challenge and executed it flawlessly. Another significant achievement was managing complex stall designs for corporate events, including printing, on-site setup, and timely execution – all completed in a single day. These kinds of projects highlighted their ability to handle high-pressure tasks and deliver quality work on tight deadlines.
Their collaboration with souvenir shops proved to be equally rewarding. It allowed them to expand their brand’s reach and showcase their unique designs to a wider audience. Today, CK Design and The Gift are recognized names in the design and gifting industries, with a growing customer base that trusts their expertise and creativity.
Goals: Crafting Meaningful Experiences
Kena and her team have clear goals for both CK Design and The Gift. Through CK Design, they aim to craft distinctive designs that elevate branding and marketing, helping businesses create unique expressions that stand out. They are committed to creating visuals that leave a lasting impression, whether it’s through logo design, brochures, corporate profiles, or packaging.
On the other hand, The Gift focuses on turning personal emotions into customized gifting experiences. Kena’s goal is to help customers transform meaningful moments into beautifully crafted gifts, whether it’s for birthdays, weddings, corporate events, or special occasions. The Gift isn’t just a store – it’s an experience. Each gift tells a story, reflecting the love, joy, and sentiment behind it. Kena’s mission is to make every gift a cherished memory, designed to bring happiness and create lasting emotional connections.
Products and Services: Comprehensive Design and Personalized Gifts
- CK Design: Comprehensive Branding and Design Solutions
CK Design offers a wide range of design and branding services, paired with high-quality printing solutions. From logo design and brochures to product catalogs, standees, hoardings, and packaging, CK Design covers all aspects of visual communication. Their services are designed to help businesses stand out, establish a strong market presence, and leave a lasting impact on their audience. Through conceptual branding, CK Design ensures that its clients are positioned as leaders in their respective industries. - The Gift – Customise Emotions: Personalized and Customized Gifts
Under The Gift, Kena’s team specializes in creating unique, personalized gifts that are tailored to reflect the emotions and sentiments of the giver. The brand offers a wide range of products, including tea coasters, mugs, bottles, pillow covers, t-shirts, pouches, corporate and wedding hampers, and custom-designed trophies and awards. Each gift is crafted with care and attention to detail, making it a meaningful and memorable keepsake. Kena’s goal is to bring joy to customers through these thoughtful, customized gifts, ensuring every experience is unforgettable.
Target Audience: Who They Serve
Kena and her team cater to two distinct groups. First, they work with businesses seeking to elevate their branding and marketing efforts. These clients are looking for expert graphic design, branding, and high-quality printing solutions to help them stand out in their industry. CK Design is their go-to partner for creating standout visuals and impactful designs.
Second, The Gift serves individuals and businesses in search of customized gifts that carry personal meaning. Whether it’s for corporate events, special occasions, or a personal gift to a loved one, The Gift provides unique and emotionally resonant items that reflect true craftsmanship.
Looking Forward: Future Growth and Expanding Horizons
Looking to the future, Kena and her team at CK Design and The Gift have big plans. They aim to continue pushing creative boundaries, offering exceptional branding solutions that help businesses elevate their presence. They also plan to expand The Gift brand, providing more personalized gifting experiences for individuals and businesses around the world.
Kena’s vision remains steadfast: to create meaningful, personalized designs and gifts that connect people, celebrate emotions, and leave lasting memories. The journey has only just begun, and she is excited for the future – ready to face new challenges and embrace even greater achievements.
Conclusion: A Journey Fueled by Passion and Dedication
From a shy Virgo girl with a love for art to a successful entrepreneur, Kena Vyas’ story is one of passion, perseverance, and growth. She has navigated challenges, embraced opportunities, and built two thriving brands: CK Design and The Gift. With each project, whether a large bulk order or a personalized gift, Kena and her team continue to show their commitment to excellence and customer satisfaction. The journey is far from over, and with creativity and dedication driving their path, Kena is ready to make an even bigger impact in the world of design and gifting.
