Shikha Mehra has professional experience with corporate houses like Indiabulls and Sharekhan. Adept as a voice-over artist, she has worked in diverse roles for advertisements and movies. She started the brand AlterLyfe after witnessing the magic of conscious living by being more mindful of purchases made. Over time, she transitioned to using products that support nature and are termed eco-friendly.
AlterLyfe was born to fulfill these desires and wish to become a trusted friend and guide in spreading the objective of sustainability and responsibility. Talking about making healthier choices, she shares, “Today’s alternative is tomorrow’s mainstream.”
The Goal Behind Creating Alterlyfe
Alterlyfe’s goal is to ensure that the concept of sustainability reaches every household. The brand, therefore, wants to reach out to each and every household to make them aware of using eco-friendly, chemical-free, natural, and sustainable products besides educating them on the benefits of choosing such products. Moreover, they want to encourage people to swap the products they’re currently using for ‘Green’ products that lead them to wellness and a healthier lifestyle.
The aim is to integrate nature into people’s lifestyles and enable ease of purchase for consumers looking for more ethical products that are better for the body and beneficial for the environment. They aim to leave a cleaner, more sustainable environment for the generations to come.
AlterLyfe is a social e-Commerce marketplace for unique hand-curated products which are natural, chemical-free, eco-friendly & sustainable. These products are beneficial for personal care, are a better alternative for lifestyle products, and are good for Mother Earth.
Thus far, many brands have attempted to supply products with a similar base but have only been able to scantily reach the audience across the country. AlterLyfe has assimilated many products directly from brands and manufacturers who are committed to the best quality products and dedicated to sustainability. AlterLyfe provides its consumers with ease of purchase and has a robust delivery system through its tech-led D2C online platform.
Their products include plantable stationery, natural personal care range, sustainable kitchenware, eco-friendly disposables, pure copper products, cast iron products, chemical-free nutrition, thoughtful gifts, and more. Constantly improving themselves and their products, AlterLyfe invites everyone to join the tribe of awakened people who are mindful of the impact they leave. The brand urges people to make a conscious choice by choosing healthy and toxin-free living.
It is estimated that the global green technology and sustainability market size will reach $74.64 billion by 2030, growing at a CAGR of 21.9% from 2021 to 2030. However, there are not many reliable marketplaces providing eco-friendly and sustainable products. The chief attraction of AlterLyfe is that they offer a select range of tested and certified green products, which makes selection easier. In big e-Commerce platforms, customers often have trouble selecting products because of the huge varieties offered. It is time-consuming to sift through the vast Rolodex of products and check if they’re certified or ethically sourced.
At present, many MSME brands are offering sustainable products. However, at AlterLyfe we want to bridge the gap between these consciously healthy emerging brands and consumers looking for healthy, greener options. Therefore, AlterLyfe can serve as the one-stop alternative for a better lifestyle.
All brands that are onboarded to AlterLyfe’s D2C site are verified as they are directly sourced from the brands and manufacturers. This is done after due diligence of certifications, quality, use, and various other parameters. They strive to take care of packaging and deliver it to buyers pan India as fast as possible, directly to their doorstep.
Benefits of shopping with AlterLyfe:
- Clutter-free: Few selected & trusted brands
- Emphasis on quality
- Customer First Approach
- Standardized processes
- Awareness through content
The Story Behind Alterlyfe:
All over the world, people are witnessing the horrors of plastic use and harmful chemicals that take a toll on our health and environment. Exposure to these toxic chemicals found in everyday use products causes health issues such as weakening of the immune system, respiratory diseases, reproductive problems, and congenital disabilities. It affects the mental, intellectual or physical development of children. It is known to cause cancer and pollute the soil and water.
We are currently undergoing an environmental crisis due to global warming, ocean acidification, biodiversity loss, deforestation, ozone layer depletion, and acid rain.
The Founder of AlterLyfe, Shikha Mehra saw the opportunity to make an impact when searching for eco-friendly, green alternatives to everyday use products. This is how the brand was born. The startup aims to expand the AlterLyfe Tribe globally and create a positive impact on the environment. Currently, it operates from Thane and Surat and delivers pan India.
AlterLyfe is a Bootstrapped start-up, and it took one year from conceptualization to launching of the products. This was made possible through hard work, dedication, and sound advice.
Know More About The Founder – Shikha Mehra
She has an MBA in Finance and has over 6 years of work experience in the corporate world. Furthermore, she is an eco-conscious enthusiast and loves traveling to offbeat places in her free time.
She is the recipient of multiple prestigious awards and is recognized for the awareness she creates. She is fluid in her transitions from the different roles she does and is dedicated to bringing positive change through her latest initiative.
Mentor & Advisor of AlterLyfe – Nilesh Mehra
Nilesh Mehra is a Business Growth & Brand Building Advisor for SMEs & startups and he is an ex-corporate professional with 24+ years of experience working with Raymond, Bombay Rayon, Techno Lifestyle, and such elite MNCs & Corporates.
Work Practices
All onboarded brands are chosen after going through stringent verification processes. Due diligence of certifications, quality, usage, and other parameters of the products and brands are done before onboarding them. This is to ensure that the best quality products reach AlterLyfe’s customers.
They solve customer queries promptly via emails/WhatsApp/calls to help customers make an informed decision about the products they wish to procure. They give the best customer service help and are transparent about their products. These steps help them gain customers’ trust and confidence.
AlterLyfe is growing organically as it has a customer-first approach. Its happy tribe of customers also spread a good word around that helps in its word-of-mouth publicity. They consider a few large-sized and mid-sized marketplaces and a few offline stores selling selected products as their main competitors in the market.
Everyone who desires healthier options of everyday use products and is conscious about the impact they leave on earth is a target audience.
About Striking A Healthy Work-Life Harmony
Shikha loves to travel and does voice-over assignments as a hobby. As she discusses maintaining a healthy work-life balance, she shares, “I believe in smart working because a person has to wear many hats simultaneously and bring a balance in personal and work life.”
Message To Young And New Entrepreneurs:
An entrepreneurial journey is a constant learning experience full of challenges and lots of ups and downs. Be confident, follow your passion, and never give up.
The Hereafter Story About Alterlyfe:
AlterLyfe looks forward to establishing a global identity in the years to come as it continues its journey. The brand wishes to contribute to creating an eco-conscious world and touch as many lives as possible. Furthermore, they want to create a happy story for AlterLyfe’s consumers, the environment, and the future.
AlterLyfe aims to add more brands to its platform and continue to cater to a growing number of demands from across the country. Their collaborations with start-ups whose products are eco-friendly and of good quality will continue as they believe in supporting new entrants into the eco-conscious market.
The story of AlterLyfe is fast evolving, and it has a long journey ahead of them.
Awards And Recognition
- “Woman Ahead Start-up of the year” by Vyapaar Jagat Fempreneur Conference & Awards 2022
- “Women Power in E-Commerce Award” by Billennium Divas Women Power Summit & Awards 2022
Contact information of AlterLyfe:
| Name of the brand | AlterLyfe |
| Sector/Industry | Lifestyle |
| Founder | Shikha Mehra |
| Contact number | +91 9324689199 |
| info.alterlyfe@gmail.com | |
| Portal/Website | https://www.alterlyfe.com/ |
