Devang Brahmbhatt has revolutionized the market for furniture surface finishing with sustainable and aesthetically appealing solutions that retain the warmth and tactile appeal of wood.
As consumers and manufacturers increasingly prioritize sustainability, furniture surface finishing has evolved beyond traditional coatings such as melamine and polyurethane (PU) that often create a plastic-like layer over wood and veneer surfaces, masking their natural texture and authentic appearance. Today, several eco-friendly options provide protection, durability, and aesthetic appeal while minimizing environmental impact.
Natural oils that penetrate wood and waxes retain the warmth and tactile appeal of wood, often enhancing its grain and texture while providing protection.
Recognizing this gap in the market, Devang Brahmbhatt envisioned a product that would protect wood without hiding its character. Founded in 2019 by Devang Brahmbhatt, Nature Coat was established with a clear vision: to provide sustainable, high-performance surface finishing solutions that preserve the natural beauty of wood while meeting modern environmental standards.
Today, Nature Coat has emerged as a trusted name among architects, interior designers, builders, furniture manufacturers, and homeowners seeking premium eco-friendly finishing solutions. Built on innovation, sustainability, and customer trust, the company continues to redefine how natural wood surfaces are protected and enhanced.
The Birth of the Brand
The inspiration behind Nature Coat originated from a challenge frequently faced by architects and interior designers – the conventional coatings protect wood but compromise the warmth, elegance, and tactile beauty that make natural wood unique.
Nature Coat was founded with the vision of offering a sustainable wood finishing solution formulated using carefully selected natural oils and waxes. Rather than forming an artificial layer on the surface, Nature Coat works in harmony with the wood, penetrating deeply to nourish and protect it while allowing it to breathe naturally.
The result is a finish that enhances the wood’s natural grain, richness, and beauty while preserving its authentic touch and feel.
Distinguishing features of Nature Coat
Unlike conventional coatings, Nature Coat functions as a premium wood polish that protects surfaces while maintaining their natural appearance.
Its unique formulation of natural oils and waxes allows the product to penetrate deep into the wood, providing protection from within rather than creating a thick surface film.
This approach offers several distinct advantages:
- Preserves the natural look and feel of wood and veneer
- Enhances the beauty and richness of natural grain patterns
- Allows wood to breathe naturally
- Maintains authenticity without creating a plastic-coated appearance
- Provides long-lasting protection and durability
- Supports environmentally responsible building practices
Nature Coat enables architects and designers to showcase the true character of wood rather than conceal it.
Building Trust through Innovation
Nature Coat’s growth has been driven by a commitment to quality, customer satisfaction, and continuous improvement.
The company collaborates closely with architects, designers, contractors, and developers to deliver practical solutions that meet both aesthetic and performance requirements.
By focusing on sustainable technologies and environmentally responsible products, Nature Coat contributes to India’s growing movement toward greener and healthier building practices.
Its guiding philosophy remains simple: Protect the wood. Preserve its beauty. Respect nature.
The Founders
Devang Brahmbhatt has played a pivotal role in shaping the company’s philosophy and direction based on three core principles: Quality, Integrity and Innovation. This vision has earned Nature Coat a reputation for reliability, sustainability, performance, and customer-focused service.
Entering the business, Bhargav Brahmbhatt is not only expanding the scope of the coating solutions business but exploring new opportunities within the construction and architectural sectors. Today, Bhargav leads initiatives in advanced façade and architectural surface solutions, particularly in the field of MCM Flexible Wall Cladding, bringing innovative and sustainable alternatives to modern building design. Beyond architectural cladding, he is actively involved with H2O Pools & Spas LLP, where he oversees design, construction, and maintenance projects for residential and commercial swimming pools. His entrepreneurial approach has enabled the organization to diversify its expertise while maintaining the same commitment to quality, innovation, and customer satisfaction that defines Nature Coat.
A Legacy Built on Family Values
The partnership between Devang Brahmbhatt and Bhargav Brahmbhatt represents a powerful blend of experience and innovation. While Devang brings extensive industry knowledge, product expertise, and strategic vision, Bhargav contributes fresh perspectives, modern business practices, and a strong understanding of emerging market opportunities.
Together, they continue to build a business culture centered on Excellence, Sustainability, Innovation, Customer Satisfaction and Long-Term Relationships
Future Aspirations
As architecture and construction continue to evolve, Nature Coat remains committed to developing environmentally responsible products and innovative building solutions.
With a strong foundation, expanding market presence, and a clear vision for the future, the company aims to become a leading name in sustainable coating technologies, architectural cladding systems, and specialized maintenance solutions.
By combining traditional values with modern innovation, Nature Coat continues its journey toward creating healthier spaces, greener buildings, and more sustainable communities.
USPs of Nature Coat for Architects and Interiors Designers
Nature Coat has become a preferred choice among professionals who value both aesthetics and sustainability.
Key benefits include:
- Keeps veneer looking and feeling like real veneer—not laminate
- Made from natural oils and waxes
- Preserves the natural appearance and texture of wood
- Enhances the beauty of natural grain patterns
- IGBC-approved green coating solution
- Environmentally friendly and low-impact
- Safe for residential and commercial applications
- Easy DIY application
- Reduces labor costs and application time
- Delivers long-lasting protection and visual appeal
These advantages make Nature Coat ideal for premium residences, commercial interiors, hospitality projects, furniture manufacturing, and architectural applications.
